Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia

Literature reported a dearth of research on Online Health Insurance in Saudi Arabia. The purpose this paper thus is to understand the antecedents Consumers’ Purchase Intention toward drew data from 355 Arabian internet buying communities. used Smart-PLS 3 analyze data. findings show that attitude, perceived behavioral control, subjective norms and trust have significant positive influences purchase intention online health insurance However, relationship between religiosity was not supported. Various theoretical managerial implications these were discussed.